Assessing your readiness, choosing a business structure, market research and writing a business plan.
Selecting a good name, checking if a name is taken, registering and protecting your business name.
Search the Internet
The easiest way to check if someone else is already using your proposed name is to search the Web. This will give you an idea of who else is using the same name or a similar name. You may also want to check whether the Internet domain name and social media handles you want to use are already taken. If you plan to do business in other countries, check whether anyone is using the name in those countries too.
Search national name databases
There are two national databases that each cover most of the jurisdictions you may want to search in Canada. Search one or both of these depending on where you want to set up your business.
Canadian corporate names and trademarks database (Nuans): Nuans reports list similar provincial/territorial corporate names and trademarks.
Canada's business registries: This service allows you to get information on businesses from the official registries of Alberta, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan and from Corporations Canada's data.
Check trade names in other provinces and territories: After searching the national databases, you may also want to search registered trade names (which are different from trademarks) to see if they're used in other provinces and territories if you ever plan to do business there. However, registering a trade name (also known as an operating name) at the provincial and territorial level does not give a business exclusive rights to use that name at the federal level. Proper consent may be requested for the use of a name that is identical or similar to any kind of existing trade name or trademark (see Naming a corporation – Requirement). It's in the best interest of a business to use a name that is not already being used by another business or corporation.
Register your name: Most businesses need to register their business name with the government. In this section, you'll learn about the different types of names your business could have and how to register them. Before registering your business name, it is important to decide what structure to use for your business (sole proprietorship, partnership, or corporation).
When do you need to register a business name: If you are a sole proprietor operating a business under your legal name (for example, Jane Doe), you generally do not need to register your business name. In all other scenarios, you will need to register your name either as your legal corporate name or a trade name. You may also wish to register a trademark.
Corporate names:
If you are planning to incorporate your business, the process of incorporating includes name registration within the jurisdiction where you are incorporating.
If you incorporate federally, you will have exclusive use of your corporate name across the country. See naming your federal corporation or start the incorporation process online.
If you are incorporating provincially or territorially, you have exclusive use of your corporate name in the province or territory where you incorporate.
Registering a trade name (operating name) other than your legal name:
If you want to use a name other than your legal business name, you will need to register it as a trade name. Failing to register a name that you are using can result in significant fines and other legal consequences. Some examples of businesses that need to register a trade name include:
Registration of trade names is a provincial/territorial responsibility:
To register your trade name, go to the registry of the jurisdiction(s) where you plan to do business.
In Newfoundland and Labrador there is no registration of trade names. Registration is only required for corporations and cooperatives.
Registering a trademark: Even if your business name is registered federally (Corporations Canada), provincially or territorially, you may also wish to register a trademark to better protect your brand.
Advantages of registering a trademark:
Find out more about trademarks and learn how to register a trademark
Registering or incorporating your business, plus how to apply for a business number or tax account.
Support across Canada
Meet with a liaison officer to learn about common errors, bookkeeping best practices, and deductions.
Personalized support to help you save time and money
The Canada Revenue Agency (CRA) offers free, personalized support to owners of small businesses and self-employed individuals. The Liaison Officer service is available across Canada to help you understand your tax obligations. A visit from a liaison officer is 100% confidential; the information you choose to discuss with a liaison officer will not be shared with other areas of the CRA, or anyone else.
If you’re having a personalized visit, the liaison officer will provide recommendations on how to strengthen your bookkeeping system and offer suggestions related to your books and records.